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Your web site is an asset; The right data about the behaviour of visitors to your web site can enable you to make the right
decisions on how best to build a strong online brand.
Do you know how your web site is performing? All savvy business professionals who own a web site are now aware that web sites are
fast becoming the first port of call for consumers both local and international when purchasing an increasingly wider range of
good and services on the internet. Recent surveys show that broadband adoption across the world, especially Europe and china, grew
by 200% in 2005 and is expected to treble in 2006.
Whatever market your business or organisation is in, that market is getting a whole lot bigger;
don't allow your competitors to gain the edge while you fly your web site blind.
Give your online users what they want
Like a successful business, a successful web site delivers the content and quality online experience the audience wants.
Where do I start?
You need to have accurate and informative data about visitors to your web site. Whatever statistics collection and display system
you use, it should at least:
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distiguish between returning and first-time visitors to your web site
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show what web site your vistors came from to get to your web site
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what search engines your visitors used to find your site and what words or phrase they used
and what page they came to on your web site as a result of clicking on the search engine listing
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a count of the most visited pages on your web site
My hosting company already provides a statistics package
Your hosting company may provide you with a statistics package, but does it:
- record the visitor data you want
- present visitor data in a coherent and disgestable form
Ask yourself:
- when was the last time I used my web site statistics package?
- am I able to make sense of the data presented?
- would I be confident to make changes to my existing web site based on the data presented?
- has anybody explained how I use this package effectively?
- have the online tutorials/manuals/help-desk enabled me to fully understand my current web site statistics package?
Many of the people who now use webstatcounter.com found their then existing web site statistics package inadequate. This was
mainly a combination of a poor user interface, inaccurate data, incomplete data due to an unreliable data collection system
and ineffective technical support.
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